MARKET RESEARCH   I   Content STRATEGY   I   Copywriting

 
 
Diverge content development
 
 

The PROJECT

We began this project with research and strategy to determine how clients perceive Opticos Design, assessing the ways in which customers engaged with the firm, creating a strategy for the target audience, brand voice and tone and formulating a plan for increasing website conversions through a content strategy. 

 
 
Opticos Design Content Brand Marketing Strategy
Opticos Design Content Brand Marketing Strategy
 
Diverge Labs Marketing Strategy
 
 

We then guided the Opticos Marketing Team in finding new market opportunities, laying out the content for their new website, and simplifying their technical concepts to seamlessly convey their areas of expertise.  

Since their new website launched in early November, Opticos has experienced a 600% increase in their lead capture rate.

 
Diverge Labs Marketing Strategy
Diverge Labs Marketing Strategy
Diverge Labs Marketing Strategy