Selfistry
Online Presence is Optimized for Business Goals While Retaining Authenticity
Phase 1: Brand & Marketing Strategy I User Experience I Content Development
Phase 2: Email Marketing I Advertising I Social Media Management
Brand Strategy, user experience, & copywriting
Selfistry came to Diverge with the goal of creating a strategic new website. We worked closely with the personal development company to craft an engaging brand story and strategically structure content to showcase an expanding line of services and convert users. The final product is optimized for the company’s new business objectives while maintaining a personal voice and authentic feel.
Marketing Strategy & Execution
After a successful website launch, Selfistry further engaged Diverge to bring in a new audience and generate leads. We grew the company’s following through social media management, Facebook advertising, and a robust email marketing campaign.
Social Media Management & Optimization
We crafted a social strategy that offered useful content, oversaw live webinars, and maintained an approachable and authentic voice.
Facebook Advertising Campaign
Several campaigns were crafted and monitored to continually optimize based on results and audience feedback.
Reporting & Insights: Key data was investigated and analyzed to provide insights and recommendations for optimizing and improving results.
